Action Plan Day 4 – Build Relationships and Create Value in Google+

Integrate the +1 Button into Your Website – If you haven’t yet, get a +1 button on your website ASAP. If you have a WordPress blog, this is very easy. If not, you should go to Google’s Webmaster Tools service and download the code needed to add it to your site. Don’t forget to customize the text submitted with each share.

Create Value on Google+ and Send People there from Your Other Sites – Make sure you use your existing web properties to drive people to Google+. You may not be able to sell directly on the social network, but you can sure use it to provide added value and stay in touch with people. Have badges on your sites, post permalinks of your recent shares and tell people what they can gain by joining you on the site.

Refine and Revise Posts with SERPs in Mind –Don’t forget that your posts can show up in SERPs if you do them just right. Keep your really good posts public and make sure they are as interesting and engaging as possible.

Start Tweaking Your Profile Using G+ Tips –Use the tips included the eBook to tweak your profile and add new content to it. You’ll be surprised by how many cool things you can do using the Chrome browser and a little ingenuity to customize your posts.

Reach Out to Your Affiliates and JVs – If you haven’t yet, start drawing in the people you do business with. Add your affiliates, your JVs and any business partners or contractors you work with on a regular basis to your G+ profile so you can keep in touch with them through you Circles.

Create Networks You Can Rely on in the Future – Circles will be a hugely successful and useful communication tool in the future, but they need to be used wisely to be effective, so don’t let them get cluttered or overloaded with content in a way that will drown out everything else you’ve worked so carefully to develop.

Experiment with Huddle on G+ Mobile –Now’s as good a time as any to start using theMobile app and playing with Huddle. Especially if you’ve added your business contacts, start having conversations with them on Huddle. This will allow you to develop instant contacts with people in an open environment, like a forum but in your G+ mobile app.