Action Plan Day 6 – Run Your First Campaign

Post a Link to a Free Report or Website You’ve Developed – Today is the day you run your first true campaign to see how it performs. We’ve already posted some useful content, but today we want to post something new to Google+ and see how all those new followers will respond. Choose a free report, blog post or link you’ve just created and develop a really good share for it.

Supplement Your Post with a Hangout or Huddle – Consider supplementing your post with a Hangout or Huddle to discuss it. If you think your Circle will be interested in going over these details make it easy for them to reach you and ask questions or provide feedback. If you do a Hangout, make sure to record it for later. You can offer those conversations as bonuses to your lists.

Solicit Interest from People on Your Lists –Use all of your lists, including your Google+ Circles and email lists to draw people to your new posts. Solicit reshares and +1’s and askpeople to leave comments about the actual item you’ve posted. You can even incentivize this by bumping people into exclusive circles with more free content if they interact.

Move People Who Respond into New Circles –If someone downloads your report, buys your product, comments on your share, or otherwise interacts with you and your profile, move them into a corresponding circle. Proven buyers are much more powerful leads than plain old prospects, so they need a circle of their own. The same is true for brand evangelizers and anyone who shows an interest in what you develop.

Start Posting Publically to Encourage SERP Increases – Post anything valuable publically to encourage SERP increases. On the flip side, if you post anything that needs to remain private, lock the post. This will keep anyone from reposting it on their own Stream and therefore exposing your secrets to the world.

Check Your Google +1 Button Data in Webmaster Tools – If you installed your +1 button the other day, now is the time to start using the Webmaster Tools provided by Google to review your traffic and see what you gained from the installation. See the eBook for more details on how to do this.